Dressage-News

LEXINGTON, Kentucky, Feb. 11–The World Games 2010 Foundation said Thursday it is “well on track to meet, and exceed” projected sales of tickets and accommodations for the Alltech FEI World Equestrian Games later this year.

“With the arrival of 2010, we are seeing a steady increase in sales each day as people around the world make their plans and purchase their tickets to the 2010 Games,” said Jamie Link, Chief Executive Officer of the World Games 2010 Foundation. “We strongly recommend that fans make their plans now before the best seats are gone.”

WEG will be held at the Kentucky Horse Park in Lexington from Sept. 25 through Oct. 10, for eight world championships in equestrian sport, the first time they have been held outside Europe.

Tickets are on sale at www.alltechfeigames.com and via the Ticketmaster hotline at 1-800-745-3000. For an event schedule, click here. For more information about the eight world championships contested at the Games, click here. To reserve housing accommodations for the Games, click here.

According to the World Games Foundation:

· Close to 160,000 competition tickets have already been sold;

· Tickets have been sold in 48 countries and all 50 U.S. states;

· Two sessions of competition are almost full;

· General Admission tickets will go on sale in the spring, and

· With both reserved seat and General Admission tickets, approximately 600,000 tickets are available for purchase.

· Almost 50,000 room nights have been reserved to date—approximately 50 per cent of the expected total;

· 55 tour groups have made reservations, representing both U.S. groups and from nine countries;

· Currently working with tour operators representing 18 more countries;

· The average length of stay for individual reservations is six nights;

· The average length of stay for group bookings is nine nights;

· The top five countries represented in accommodations booking are: Canada, Australia, Mexico, Great Britain and South Africa/The Netherlands (tie), and

· The top five states represented in accommodations bookings are California, New York, Virginia, Ohio and Illinois

The WEG are the world championships of eight equestrian disciplines recognized by the Fédération Equestre Internationale (FEI). and are held every four years.

The Games will be broadcast on NBC Sports, which has marked the largest commitment to network coverage of equestrian sport in U.S. television history. The 2010 Games are expected to have an economic impact of $150 million (€109.6 million) on Kentucky.