Kim Tudor, 25 Year Equestrian Sports Marketer, Launches New North American Sponsor Development Group
12 years ago StraightArrow Comments Off on Kim Tudor, 25 Year Equestrian Sports Marketer, Launches New North American Sponsor Development Group
WELLINGTON, Florida, Aug. 7–Kim Tudor, a 25-year veteran of multimillion dollar sponsorships at top U.S, horse shows, has announced the launch of Tudor & Company to focus on high-end sponsor development for premier equestrian events across North America.
Tudor most recently was director of sponsorship programs at Florida’s Winter Equestrian Festival, the largest and longest running hunter/jumper tournament in the world.
“I am fortunate to have been a part of some of the sport’s most successful sponsorship programs,” Tudor said in announcing her new company. “I know how to leverage equestrian events to help drive growth and product awareness. I’m ready now to build on that knowledge and take it to the next level with my own team.”
Tudor said a key ingredient for successful sponsorships is “a clear plan on how best to showcase their products and involvement during the event. Too many companies pass the responsibility off entirely to show management, and that is not only unfair to the show managers, it’s a formula for disappointment.
“High performance equestrian sports offer access to a very exclusive, luxury market and can function very effectively as a promotional forum. But the sponsoring entity must have what I call ‘boots on the ground.’ a knowledgeable team of insiders on site to oversee sponsor activities and media coverage, while working with show management to ensure the effectiveness of the investment.
“Tudor & Company will be the cornerstone of a successful marketing campaign through horse sports. We’ll provide complete accountability with a measurable return on objectives.”
Tudor also plans to utilize her experience and extensive network of corporate relationships to develop personal branding power for the nation’s top show jumping and dressage athletes and events. She sees her client base as a select group of corporate sponsors, tournaments, riders and even individual horses with star power.
“Everyone knows Cigar,” Tudor said. “Everyone knows Barbaro. It is time for the world to know Sapphire and Cedric and Ravel.”
“Of course it is in everyone’s best interest that our sport provides the platform for successful sponsorship programs,” she said. “Given the current economy and competition for marketing dollars, it hurts everyone when companies feel that they have signed sponsorship deals that fall short of their expectations. It is our promise and intent to utilize all the resources at our disposal to build and manage sponsorships that succeed and benefit everyone involved–sponsors, events, riders and horse owners. Our equestrian sport provides an ideal opportunity to promote companies and products and we’re ready to prove it!”