First Ever Equestrian Businesswomen Summit Set for West Palm Beach Jan. 9

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WEST PALM BEACH, Florida, Dec. 6, 2018–The Equestrian Businesswomen Summit will be held Jan. 9 to bring like-minded entrepreneurs together for camaraderie, support and networking in an industry that is dominated by women.

The EQBW Summit at the Palm Beach County Convention Center in West Palm Beach is the brainchild of Jennifer Wood who operates nationally known media enterprises and aims to provide riders, trainers and entrepreneurs in industries as varied as dressage, hunter/jumper, eventing, racing, reining and more with thought-provoking and inspiring speakers on timely, relevant topics.

The equestrian industry, Jennifer explained, is dominated by women and goal of thw first of what it intended to be an annual EQBW is to provide a platform to learn from each other, especially learning the nuances of the equestrian world.

Keynote speaker is Tracey Noonan, the CEO and co-founder of Wicked Good Cupcakes, Inc. along with daughter, Dani Vilagie, that has become the largest shipper of cupcakes with sales of $22 million after an appearance on the Emmy-award winning television show, “Shark Tank.” Shark Kevin O’Leary became an investor.

Tracey has been active in dressage, hunter-jumpers and eventing for more than two decades, including competing her colt Quoi de Noif at the prestigious Dressage at Devon.

Béatrice de Lavalette, the most critically injured survivor of the Brussels Airport terrorist bombing, will be the motivational speaker. She will tell her story of recovery from the bombing that left her a double-amputee.

Bea has been riding ponies and horses since age three and was back on her horse for the first time five months after the bombing. 

Bea received Pentagon approval for a year of intensive rehabilitation at the Naval Medical Center in San Diego, California where she met and began training with Shayna Simon at Steffen Peters’ Arroyo Del Mar. Her goal is to represent the United States at the 2020 Paralympic Games in Tokyo in 2020. She will compete in her first CPEDI3* at the Adequan Global Dressage Festival in Wellington, Florida Jan. 17-20.

Informational panels include:

“Building a Successful Equestrian Business,” a partnership with the US Equestrian annual meeting
Lisa Roskens, a businesswoman who led the effort to stage the World Cup Finals of dressage and jumping in Omaha in 2017
Lisa Lourie of Spy Coast Farm
Alexandra Cherubini, founder and president of EquiFit, Inc.
Noel Asmar from Asmar Equestrian
Dressage Olympian Ashley Holzer

“So You’re Not a Pro Rider. Job searches off the saddle.”
Donna Brothers from StarLadies Racing and NBC Sports
Nicole Lakin from BarnManager and the Equine Tech Collaboration
Equine physiotherapist Janus Marquis
Veterinarian and pharmaceutical expert Dr. Torri Maxwell

“Do You Really Need Snapchat? What’s your social strategy?”
Eventing rider Laine Ashker
Shona Rosenblum from Grand Slam Social
Patricia da Silva from Heels Down Media and Magazine
Social influencer Bethany Lee from My Equestrian Style

Work/Life Balance

“Put the Phone Down. Finding balance in a connected world.”
Sarah Appel from Horse & Style magazine
Eliane van Reesema from Hylofit
Reining star competitor and Quarter horse breeder Mandy McCutcheon
Lisa Davis Engel from A Wynning Advantage and Sidelines magazine
With Moderator Julie Saillant from

Additional presentations include Alexa Anthony of StableGuard on market research and “The Power of Media & Membership” Panel held at the US Equestrian annual meeting.

Tickets are available at