Sunset+Vine, British TV Sports Production Firm, Named Host Broadcaster of Tryon World Equestrian Games
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TRYON, North Carolina, June 27, 2018–Sunset+Vine, a British television sports producer and distributor, on Wednesday was named host broadcaster of the World Equestrian Games Sept. 11-23.
Sunset+Vine will provide more than 100 hours of live coverage of the WEG, the announcement said, of the flagship event of the eight horse sports governed by the International Equestrian Federation that has been held once every four years since its inception in 1990. The event at Tryon International Equestrian Center will be the second time outside Europe.
The broadcast agreement provides for “comprehensive live coverage” of the horse sports of dressage, driving, endurance, eventing, jumping, reining, vaulting and para-dressage from Tryon as well as a daily highlights show” and the opening ceremony Sept. 11.
Mark Bellissimo, managing partner of Tryon Equestrian Partners and CEO of the Tryon center, said: “We are delighted to welcome Sunset+Vine on board as the host broadcaster for FEI World Equestrian Games. It is a company with both pedigree and a track record of success at large scale live international sporting events.
“We are confident that in working together, we will be able to capture the action in exciting and engaging ways that will not only enthral existing fans of the games, but help to broaden its appeal to a wider audience.”
FEI President Ingmar De Vos, commented: “Television coverage plays such a crucial role in bringing sport to a global audience and we are confident Sunset+Vine will deliver for our sport with the very highest production standards and innovations.
“The broadcast figures for the previous edition of the Games in Normandy four years ago were really impressive, and we are sure that the professionalism of the Sunset+Vine team and the stunning venue at Tryon will combine to showcase our sport around the world through the reach of global broadcasters such as NBC and the Olympic Channel.”
The Tryon Games are projected to be the highest-attended sporting event in the United States in 2018.