Former Charlotte Motor Speedway Senior Vice President Named Chief Revenue Officer of Equestrian Sport Productions
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WELLINGTON, Florida, Feb. 9, 2017–Dan Farrell, former senior vice president of the Charlotte Motor Speedway tied to the successful NASCAR circuit, on Thursday was named Chief Revenue Officer of Equestrian Sport Productions for its Wellington, Tryon and Colorado events including the 2018 World Equestrian Games.
After 17 years with Charlotte Speedway, Dan will be responsible for identifying, initiating and closing revenue opportunities at the Palm Beach International Equestrian Center which hosts the Global Dressage Festival, Winter Equestrian Festival and International Polo Club in Wellington, Florida, Tryon International Equestrian Center in North Carolina that will stage the 2018 WEG, and the Colorado Horse Park in Parker.
Responsibilities include sponsorship, special events, corporate events and guest experiences.
Dan will also be responsible for the same business opportunities for the World Equestrian Games Tryon in 2018 that stepped in to became host of the showcase of global horse sports last summer when Bromont, Canada pulled out. The event is projected to bring more than 500,000 participants, media and visitors from more than 70 nations Sept. 10-23.
“We are very pleased Dan is joining the team,” said Mark Bellissimo, CEO of Equestrian Sport Productions, and Managing Partner of Wellington Equestrian Partners, Tryon Equestrian Partners and Colorado Equestrian Partners.
“I am confident that he will be a major contributor for many years to come. We all look forward to working with him.”
Sharon Decker, Chief Operating Officer of Carolina Operations that includes Tryon, said: “Dan brings a tremendous amount of energy, talent and competency to this role. We are fortunate to have him and excited about the possibilities he brings to the team.”
A sports management graduate of State University of New York-Courtland, Dan has spent more than 20 years in sports sponsorship sales, most recently responsible corporate sponsorships and entertainment, corporate event rentals and account management for properties including NASCAR, NHRA, World of Outlaws, concerts, and special events including the World Premier of Pixar’s “Cars” and Ford Mustang’s 50th Anniversary.