Reem Acra Extends Sponsorship of World Cup Dressage for 3 More Years

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Adelinde Cornelissen and Jerich Parzivalafter winning their secnd straight World Cup Final. © 2012 Ken Braddick/dressage-news.com

LAUSANNE, Switzerland, Oct. 3–Reem Acra, the international fashion designer, has extended her title sponsorship of the World Cup Dressage Western European League and Final for another three years to 2016, the International Equstrian Federation (FEI) announced Wednesday.

The New York-based designer, who has dressed some of Hollywood’s top stars, including Madonna, Angelina Jolie, Taylor Swift and Eva Longoria, became title sponsor of the FEI World Cup Dressage Western European League and the Final at the start of the 2010/2011 World Cup season.

The current contract with Ms Acra runs until the Final to be held in Gothenburg, Sweden in April, 2013 (SWE).

The new agreement will then run through the end of the 2015/2016 series, including the Final.

“When I took on the title sponsorship of the Western European League and the World Cup Final in October 2010, I did it because I love the sport and I love horses,” said Reem Acra. “It has proved to be a perfect match for the Reem Acra brand. The elegance of dressage reflects the passion and creativity that inspire my own designs.”

“The FEI is thrilled that Reem Acra will continue to support one of our flagship series,” FEI President Princess Haya said. “This partnership has taken the beauty of our sport to new audiences and we are looking forward to maintaining this strong connection. Reem Acra’s own success story allows her to understand the determination and dedication that is necessary to reach the top.”

The World Cup Dressage began in 1985 by introducing the concept of Freestyle to Music to top level global dressage and the freestyle has become one of the sport’s most popular competitions, offering riders and horses the opportunity to showcase their artistry and musicality.

The 2012/2013 Western European League 2012/2013 is made up of eight events leading to the Finals in Gothenburg.

The Western European League schedule:
Odense, Denmark 18-21 October, 2012
Lyon, France 31 October–4 November, 2012
Stuttgart, Germany 14-18 November, 2012
Stockholm, Sweden 30 November–2 December, 2012
London Olympia, Great Britain 17-23 December, 2012
Amsterdam, Netherlands 18-20 January, 2013
Neumünster, Germany 14-17 February, 2013
‘s-Hertogenbosch, Netherlands 14-17 March, 2013

Reem Acra FEI World Cup™ Dressage Final
Gothenburg, Sweden 24-28 April, 2013