2014 Normandy World Equestrian Games Logo Unveiled

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CAEN, France, Nov. 24–The logo of the 2014 World Equestrian Games in Normandy was unveiled Thursday on the 90th birthday of the International Equestrian Federation and 1,000 days to the opening of horse sports’ premier global event.

On Nov. 24, 1921, representatives from national equestrian organizations from Belgium, Denmark, France, Italy, Japan, Norway, Sweden and the United States gathered in Paris to form an international federation. The inclusion of equestrian sport in the Olympic Games and development of the sport overall made essential internationally recognized rules supervised by a world governing body. The Fédération Equestre Internationale was born and Baron du Teil of France was elected the first president.

“The FEI was founded in 1921 at a small gathering in troubled post-war Europe,” FEI President Princess Haya said. “Now, 90 years later, the FEI is an international organization with 132 member federations and is in charge of almost 3,500 events organized all over the world. More than 50,000 horses and 32,000 riders, drivers and vaulters are today registered with the FEI.”

“We are proud of the history and tradition of our sport, which celebrates the centuries-old relationship between humans and horses. We continue to celebrate equestrian sport, which has proved beyond any doubt that it has the magic and charisma to remain attractive and relevant in the modern sporting landscape. What an incredible journey it has been and what an incredible journey it will continue to be over the next 90 years!”

The FEI birthday coincided with the 1,000-day countdown to the FEI’s flagship event, the Alltech FEI World Equestrian Games 2014 in Caen, France. WEG are the world championships of the seven international disciplines–dressage, driving, endurance, eventing, jumping, vaulting and reining–as well as para equestrian and held once every four years.

French minister for sport, David Douillet, representatives of the WG Organizing Committee, the region of Lower Normandy, the city of Caen, Alltech and FEI Secretary General Ingmar De Vos unveiled the 2014 Games’ official logo.

The logo depicts a horse’s head and a human’s head superimposed on a leafy green background to demonstrate the bond between human and horse.

A totem pole constructed from three jumping rails pointing to the sky will be erected near the stadium Michel d’Ornano in the city of Caen, where the WEG opening and closing ceremonies will be held. A solar-powered countdown timer will be placed on the totem pole