Wall Street Journal Features Totilas as a “Jolt of Celebrity” to “Genteel World of Dressage
10 years ago StraightArrow Comments Off on Wall Street Journal Features Totilas as a “Jolt of Celebrity” to “Genteel World of Dressage
The Wall Street Journal, the largest daily newspaper in the United States with average print and digital circulation of 2.11 million, this weekend features the dressage superstar stallion Totilas as bringing “a jolt of celebrity to Genteel Dressage, a LeBron James Moment.”
A lengthy feature and video report from Muhlen, Germany, the breeding and training center for Paul Schockemöhle’s Performance Sales International, is headlined: “Defying Neigh-Sayers, a New Star Hoofs It Onto the World Stage.”
The Journal wrote:
“With a sweep of competition victories and world-record scores since his 2007 debut, the Dutch-born Totilas has sold out dressage shows world-wide and brought a jolt of celebrity to a sport that has struggled to attract a following beyond the horsey set. Along the way, his super-star status—and recent sale price of at least €8 million ($11.6 million)—has upended the genteel world of dressage.”
Coverage of dressage news in general interest newspapers in the U.S. is rare, even for Olympic medal-winning performances.