Dressage-News.com Launches Video MarketPlace With Steffen Peters Interview for Custom Saddlery

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Steffen Peters being interviewed by Carol Cohen for the inaugural Custom Saddlery Video Marketplace commercial on dressage-nes.com

WELLINGTON, Florida, Feb. 3–Fans of World Equestrian Games double bronze medalist Steffen Peters can now enjoy a personal “Custom Moment” video by Custom Saddlery launching the www.dressage-news.com Video Marketplace on the global Internet site.

In the video produced for Custom Saddlery, makers of handcrafted custom-fit dressage, jumping and event saddles and an official sponsor of the U.S. Dressage Federation, Steffen is interviewed and on personal aspects of his life from what he eats for breakfast to whether or not he likes dogs.

Shot on location at Carol Cohen’s Two Swans Farm in Wellington, Florida, Steffen shows off his sense of humor during the interview with Carol.

Cohen admits to being a fan of Steffen–his regular clinics in Wellington are hosted at Two Swans–and shows her knack for interviewing by getting the star to laugh and enjoy the moment. “The Custom Moment really is a personal look at the lives of our famous dressage riders,” Carol said. “Interviewing Steffen was a great experience and he was really fantastic, relaxed, funny and completely approachable. Steffen has been coming to my farm to teach clinics for many years and I always enjoy the time I get to spend with him.”

Cary Wallace, President and Master Saddle Fitter at Custom Saddlery, was thrilled with Peters’ “Custom Moment” and hopes his fans enjoy it also.

“They will have to tune into the video to see what Steffen considers his ‘turn-ons’ and ‘turn-offs’ as well as what he and his wife Shannon consider good food,” Cary said. “We have enjoyed our relationship with Steffen over the years and I think this video really gives his fans a chance to see what a great man he is. We already know he is a great rider with a fantastic resume, but it’s always nice to see what kind of man is behind the rider.”

Ken Braddick, founder of dressage-news.com, said the interview with Steffen was the type of innovative marketing he had in mind in creating Video Marketplace.

“Funny, revealing… in a good way and a great way to give insight into a star, while not forgetting that someone–in this case Custom Saddlery–helps to bring worldwide coverage of dressage news to an audience that ‘hits’ the Internet site four million times each month,” he said.

More Custom Moment interviews by Carol Cohen will be on dressage-news.com soon.

Custom Saddlery’s sponsored riders include Sue Blinks, Hilda Gurney, Leslie Reid, Heather Blitz and Ilse Schwarz.