Wiveka Lundh Leaves FEI to Join Swedish Equestrian Federation

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Wiveka Lundh. © Jacob Melissen
Wiveka Lundh. © Jacob Melissen

STRÖMSHOLM, Sweden, Apr. 14–Wiveka Lundh is leaving the International Equestrian Federation (FEI) to be the new Sports Director at the Swedish Equestrian Federation. She will start at her new post in mid June.

“I am really looking forward to this new task,” she said. “I used to work at the Swedish Equestrian Federation before with various positions and I believe my years at the FEI has given me both experience and knowledge that will be very useful both for myself and for the Federation.”

Wiveka was most recentlt Commercial Manager at the FEI.

“I have truly liked my time here and will miss both the work, the international environment as well as my colleagues and friends at the FEI, Rolex and MBPTV,” she said. “But at the same time, the position at the Federation was too good to be turned down.”

The Swedish Equestrian Federation has their offices in rural Strömsholm, the National Riding School, 100 kilometers (60 miles) west of Stockholm. The Federation has around 180,000 members; 28,000 hold a license to compete in 960 riding clubs all over the country. With a total of nearly 300 000 horses, Sweden has one of the highest horse per capita rates in the world.

Wiveka Lundh started her work at FEI headquarters as Marketing Coordinator in 2000. Her major responsibility has been Account Manager for the FEI’s main sponsor Rolex, FEI Television and various other commercial activities.

“With her international as well as national background in equestrian sports we think she is an excellent candidate for Sports Director and we are looking forward to welcome Wiveka Lundh to our organization and our team at Strömsholm,” said Carina Sjöberg, the federation secretary general.