World Equestrian Games, Wellington Horse Shows Announce “Unprecedented Partnership” With Denmark’s Helgstrand Dressage

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Helgstrand Dressage center in Wellington, Florida. © 2018 Ken Braddick/dressage-news.com

TRYON, North Carolina, Sept. 2, 2018–An “unprecedented partnership” of the World Equestrian Games and dressage and jumper/hunter horse shows in Wellington, Florida was announced Sunday by Mark Bellissimo, chief executive of the two ownership groups and show organizers.

Helgstrand Dressage, founded by Danish Olympic and World Games competitor Andreas Helgstrand, was earlier named as the official discipline sponsor of dressage at the Tryon WEG opening in nine days for two weeks of combined world championships of dressage, driving, endurance, eventing, jumping, reining, vaulting and para-dressage.

Mark Bellissimo said that in addition to the WEG sponsorship Helgstrand Dressage will have “a significant expanded presence at Palm Beach International Equestrian Center (PBIEC), the Adequan® Global Dressage Festival (AGDF) and Tryon International Equestrian Center (TIEC).” Helgstrand launched their Wellington operation at the this year’s winter circuit. Tryon and Wellington are two of the largest operating equestrian facilities in the world.

“We are incredibly honored to present Helgstrand Dressage as title discipline sponsor for Dressage at the FEI World Equestrian Games and announce a landmark partnership with their brand and business at our other venues, which will be a huge commercial advance for the sport of dressage,” said Mark Bellissimo, managing partner of Tryon Equestrian Partners and CEO of Tryon International Equestrian Center. “Their involvement in the sport has been impactful, playing a significant role in solidifying the future and continued expansion of the discipline and we are thrilled to have their support at this iconic global event.We look forward to evolving our partnership with Helgstrand Dressage as they continue to grow on this side of the Atlantic and around the world.”

“We are proud that Helgstrand Dressage has been named title sponsor of the dressage discipline at the FEI World Equestrian Games, and we are excited to have made a significant contribution to the list of participating horses at this grand event as well,” said Andreas whose enterprise has operation in Germany and the United States as well as Denmark. “The equestrian scene as such and the dressage discipline in particular are constantly evolving, and it is our ambition to support the development by continuously supplying world-class horses for the athletes.”

The WEG could become the largest sporting event in North Carolina history and one of the largest in the U.S. in 2018 with projected economic impact of more than $400 million (€344 million).

Riders from 33 nations have been nominated for dressage, with two days of Grand Prix Sept. 12-13 to decide team medals, and the Grand Prix Special for individual honors Sept. 14 and the freestyle Sept. 16.

Competition will be staged in the U.S. Trust Arena, as will jumping the following week, with seating for 20,000 spectators.