Olympic TV & Multiplatform Broadcast Rights in Europe for 2018-2014 Awarded to Discovery, Eurosport
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June 29, 2015
All television and multiplatform broadcast rights in Europe for the 2018 through 2024 Olympic Games have been awarded to Discovery and Eurosport in a €1.3 (US$1.45) billion deal to reach more than 700 million people in 50 countries.
The International Olympic Committee, based in Lausanne, Switzerland, said Monday the agreement with the American-owned mass media corporation provided for more Games coverage than ever before across free-to-air, pay-TV, online and mobile platforms in 20 languages.
The agreement covers the 2020 Olympics in Tokyo in which the equestrian sports of dressage, eventing and jumping are included, and the 2024 Games that have not yet been awarded as well as the 2018 and 2022 winter Games. The Russian Federation is not covered while broadcast rights for 2018 and 2020 in France and the United Kingdom have already been awarded to other entities.
Discovery Communications, headquartered in Silver Spring, Maryland is the parent company of Eurosport. Discovery and Eurosport also made a commitment to partner with the IOC to develop the new Olympic Channel across Europe.
“This is a significant agreement for Discovery and the IOC, and we are excited to have Eurosport, the pan-European home of Olympic sports, as a partner,” IOC President Thomas Bach said. “This agreement ensures comprehensive coverage of the Olympic Games across Europe, including the guarantee to provide extensive free-to-air television coverage in all territories.”