Over 20% of Tickets Unsold Four Weeks to World Games in Normandy
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CAEN, France, July 27, 2014–More than 20 per cent or 80,000 tickets to World Equestrian Games events–including for all dressage and jumping events at the centerpiece d’Ornano stadium–remain unsold less than four weeks before the opening of the championships of seven international horse sports.
The organizers reported that 315,000 tickets have been sold out of a total of more than 400,000 for the Alltech FEI World Equestrian Games in Normandy from Aug. 25 to Sept. 7.
The organizing committee said a few competitions are sold out but reported tickets are still available for the opening ceremony, all dressage and jumping days, vaulting and both driving and eventing cross-country phases.
Dressage and jumping phases of eventing, reining and endurance are reported sold out.
The first horses to arrive at WEG will be for dressage on Aug. 21..
The World Games were launched in 1990 and since then held once every four years with mixed financial and attendance records.
Most recently, the 2006 Games in Aachen, Germany reported a total of 570,000 tickets sold to break even financially while the 2010 WEG in Lexington, Kentucky gave the number of tickets sold at 411,000 and a financial loss.