USA Helmet Awareness Day Set for Saturday, July 10

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AURORA, Ohio, June 17–A U.S. National Helmet Awareness Day has been set for Saturday, July 10, with major helmet manufacturers offering discounts at participating dealers across the country and event at the Kentucky Horse Park.

The riders4helmets campaign, operated by Jeri Bryant and supported by Freedom Health, LLC manufacturers of SUCCEED®, has been endorsed by the U.S. Equestrian Federation.

Helmet brands participating in the campaign include GPA, Troxel, Charles Owen and Aegis.

An event to celebrate National Helmet Awareness Day will be held at the Kentucky Horse Park in Lexington featuring experts in safety and leading equestrians.

John Hall, president of Freedom Health, said: “The National Helmet Awareness Day is an educational event that we hope will become an annual event on the calendar. The riders4helmets campaign goal is to provide information to equestrians on the benefits of wearing a helmet, in order that they can then make an informed choice for their own safety. We’re proud to support this.”

Kemi O’Donnell who lost her 12-year old daughter, Christen, from head injuries sustained in a riding accident in 1998, said: “I am grateful to riders4helmets for launching this campaign to highlight the importance of always wearing an ASTM/SEI certified helmet while in the saddle.”

“GPA is thrilled to be apart of the riders4helmets National Helmet Awareness Day,” said Stuart Bassin, Vice-President, Frantisi Inc. “We are very concerned with rider safety which is a large part of why we are in the helmet business! We are also happy to be participating along with many of our dealers in being able to extend never before offered discounts to riders on this special day.”

Roy Burek, CEO, of Charles Owen, said: “Everyone knows that wearing a helmet for every ride makes the most sense. Charles Owen would like to ensure that on this first National Helmet Awareness Day, price is no longer a barrier to wearing the safest.”

“National Helmet Awareness Day is an important event that Troxel is proud to support”, said Shay Timms, CEO of Troxel. “Since Troxel developed the first ASTM/SEI certified helmet in 1992, our engineers and R&D team with over 75 years of combined helmet experience have reviewed thousands of accident helmets. The reality is helmets are strikingly effective, reducing head injuries by up to 80 per cent.

“Equestrian athletes are moving to overcome a natural and understandable resistance to protective helmets, and National Helmet Awareness Day is a significant step forward in helmet acceptance.”

Andres Lendoiro, Vice President of Devon Aire, said, “Devon Aire is pleased to support and participate in both National Helmet Awareness Day and the riders4helmets campaign by offering promotions through participating Devon Aire retailers on the Aegis helmet on July 10th. The safety of our customers is Devon Aire’s primary concern.”

The www.riders4helmets.com campaign has received the official endorsement of USEF, USEA, USDF, ARIA, EAF, CHA, PRO, EMSA and many leading equestrians such as Robert Dover, Lendon Gray, Ilse Schwarz, Allison Springer and more.